Britishized Slogans of American Companies

In a previous post, I had written (humorously, hopefully) on the contrast between American and European restaurant culture. Recently I’ve been digging through my Google drive and found a list I had written of corporate slogans and their respective translations into British parlance. The humor is all in the contrast IMHO, and how the British are quite particular and politic with any public messaging. My favorite British word: ‘sorted‘. I highly recommend giving it a try in your next professional conversation.

Nike

Original: Just do it

British: Say ‘sorted’ sooner

Apple

Original: Think different

British: Mind other potentially revealing perspectives

KFC

Original: It’s finger lickin’ good

British: So tasteful your fingers will be improperly dirty

Coca cola

Original: Open happiness

British: After opening, feel fresher

McDonald’s

Original: I’m loving it

British: Difficult to detest

Dunkin Donuts

Original: America runs on Dunkin

British: Enjoy an American size portion of caffeine, and with a donut

Autozone

Original: Get in the zone

British: Be immersed and focused with your automobile

Aflac (supplemental health insurance)

Original: Ask about it at work

British: You already have NHS

Quest Diagnostics

Original: The patient comes first

British: First the Queen, then wherever the patient is in queue. Please mind the queue.

Home depot

Original: More saving. More doing.

British: Be efficient with both your money and labor

Tractor Supply Company

Original: For life out here

British: For the Cotswolds or even further…

Wells Fargo

Original: Together we’ll go far

British: Banking so proper you won’t want to try anywhere else.

… how about the other way while we’re here …

Americanized slogans of British companies:

BT (British Telecom)

Original: It’s good to talk

American: Never miss an important post, DM, or stream. Ever.

Tesco (super and express markets)

Original: Every little helps

American: Everything you need, quickly

British Airways

Original: The world’s favorite airline

American: The best airline in the universe

Marks & Spencer (grocer and department store)

Original: The customer is always and completely right

American: We promise you won’t go wrong

Vodafone

Original: Make the most now

American: Grab life and do your thing

Jaguar

Original: Own a Jaguar at a price of a car

American: Get in a Jag now, we’ll figure out the financing (subject to terms and conditions, assuming an 84.7 month lease, medium-good credit score or verbally stated income stream(s), and variable interest financing adjusting every 39 days but not to exceed 200 basis points movement or fall below the predominant Greek 10 years bond rate whichever is higher, subject to cancellation and not available in the states of Idaho, Florida, or Reno Nevada due to ongoing litigation)

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